Notes on building commercial relationships that hold.
Written from what we see reviewing applications and introductions — not from a keyword list.
The first pieces are being written.
Everything published here will come from what we see reviewing applications and introductions: how firms actually evaluate a partner, why most referral relationships stall in the second month, and what separates an introduction worth taking from a name in an inbox.
Nothing is published to fill a page. Until there is something first-hand to say, this stays empty — and deliberately out of search results.